media audit
CLIENT HIGHLIGHT
CLIENT HIGHLIGHT
Laying the Foundation for Scalable Social Growth 🔨
Kaloneo Beauty is a skincare brand committed to toxin-free, ethically sourced products designed for modern women who value health, sustainability, and self-care. Entering a crowded skincare market, Kaloneo needed a compelling digital presence that not only reflected its values but also connected authentically with its ideal audience: eco-conscious millennials and practical mums.
How we helped:
→ Evaluate the performance of Kaloneo’s current social media presence
→ Identify areas for improvement
→ Provide actionable recommendations to boost engagement, trust, and conversions
Our Approach
Platform Prioritization
We conducted a full audit across Instagram, TikTok, Pinterest, Facebook, and X — and identified that spreading efforts thin was holding the brand back. We recommended focusing on Instagram, TikTok, and Facebook, where their audience lives and where visuals matter most.
Profile & Brand Optimization
We flagged inconsistencies across bios, profile pictures, and usernames. Our recommendation: unify the brand identity, optimize all bios with SEO-friendly keywords, and craft messaging that answers the question every buyer asks: “Can I trust this product on my skin?”
Visual Identity & Content Direction
We identified a disconnect between Kaloneo’s product positioning and its content style. Our fix: develop a more elevated, minimalist aesthetic with warm, editorial-style visuals that reflect the "quiet luxury" feel skincare buyers seek. Think Rhode-style content with a real-life touch.
Human-Centric Storytelling
We encouraged integrating more real people — behind-the-scenes, UGC, founder moments — to help build trust and emotional connection. We also recommended simplifying text-heavy descriptions and replacing them with story-driven, benefit-focused copy.
Technical Clean-Up
We provided step-by-step instructions to fix TikTok catalog sync and pixel tracking issues through Shopify. These backend improvements were essential for accurate analytics and future paid growth.
The Results
While this was an audit and strategy engagement (not execution), the clarity and direction offered positioned Kaloneo for long-term success:
✅ Clear, actionable roadmap for scaling Instagram and TikTok content
✨ Refined brand voice and visual identity to align with premium skincare buyers
🛠 Technical improvements outlined for TikTok catalog and Shopify pixel setup
🧭 Prioritized focus on high-ROI platforms, saving time and boosting effectiveness
Why It Matters
Kaloneo Beauty’s core values — sustainability, toxin-free ingredients, and authenticity — resonate deeply with modern consumers. But values alone aren’t enough. With the right social foundation, human-first content, and platform-specific strategy, brands like Kaloneo can confidently grow, connect, and convert — without burning time or budget.
